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Hi, I’m Dusan, a Lead Product Designer

I create clean, user-first digital experiences that solve real problems and deliver business results. With 10+ years of experience, I turn complex ideas into simple, impactful products. 

What I do

but not limited to it

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UI/UX/CX

Interfaces and end-to-end customer journeys.

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Design systems

Scalable systems that improve consistency and accelerate delivery

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Vibe coding

Leverage AI models to prototype ideas for testing and product build.

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Prototyping

Design and build prototypes before a line of production code gets written.

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Interaction design

Micro-interactions to improve look and feel of the digital product.

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PROJECTS

ABOUT ME

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I'm a Lead Product Designer in Sydney with 10+ years of experience designing digital products in telco, SaaS and e-commerce, including regulated, security-sensitive flows like payments and authentication. I set design direction, align product, engineering and business stakeholders, and keep quality high from first concept to release. My focus is to solve the right problem, ship it, and make it easy for the next team to build on through strong design systems and clear standards. My goal is to make people fall in love with the experience. I’m able to use different methodologies depending on the project or team I am working with. In my workflow I use AI to move faster, never to replace judgement.

MY PROCESS

01 Research & Synthesis
Mix of classic research and affinity mapping with AI tools to cluster interview notes, summarize feedback, and surface themes that used to take days of manual affinity mapping.
02 Ideate & Plan
brainstorming, sketching, prioritization workshops. Use of AI to speed up ideation process, text-to-UI concept generation for rapid divergence, AI-facilitated workshop notes. Making the actual trade-off calls between AI-generated directions, aligning scope with PM/eng, setting success metrics.
03 Design & Build
wireframes, high-fidelity UI, prototypes, protecting design system integrity, catching accessibility gaps.
04 Validate & Test
usability testing, A/B tests, stakeholder review, automated usability/accessibility issue detection, faster synthesis of test sessions, deciding what result is a real signal versus noise, and what actually ships versus iterates further - this judgment call doesn't get delegated to AI.
05 Handoff & Deliver
specs, redlines, dev handoff meetings, MCP-based design-to-code export (React/TypeScript/Tailwind), automated documentation.

Let's get in touch


Sydney, Australia NSW 2000
Phone: +61 410 270 487
Email: dusan.nsw@gmail.com
LinkedIn: @dusans

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